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Activities & Services
MCG is active in all sectors of the media industry, intervening in ten areas of expertise : Strategy Studies Development
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 Press
With up to 4000 titles on sale for a total circulation of around 8 billion copies, the French printed press has an overall turnover of about 10.5 billion euros.The size of these figures should not obscure the fact that the press is not going well at the moment: a flattening of sales and a reduction in advertising revenue is a sign of a real slowdown in the area. The changeover to digital, the multiplication of media, the development of innovative business models are examples of the important mutations taking place in the sector today. Adapting to these changes and defining new strategies has become a priority, notably in the area of marketing for the launch of new titles and the building of customer loyalty with the reader as well as the diversification and development of the portfolio of activities. Many areas need to be optimised in order to survive the decline that the sector has endured for a number of years. The experience of certain associates of the Media Consulting Group in the publishing and administration of magazines as well as in the domain of client relations, building loyalty and managing subscriptions, may be particularly useful to a publishing company or group in facing the current challenges. |
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Radio
In France, as in most other western countries, analogue radio is characterised by its great diversity (more than 1200 radio broadcasters in France today) and a growing audience. It should be said also that its economic model, based on free access to programmes and the proliferation of receivers (miniature ultra light radios, i-Pod, mobile phones) greatly facilitate the access to radio programmes. However, the narrowness of the advertising market and the shortage of FM frequencies cast a serious shadow over the situation and have become barriers to any real progress in the radio sector. With the development of digital technology, radio programme reception has been completely transformed: transmitted via computer connected to Internet, a mobile phone or through a mobile Internet connection, pod casting, etc., radio finds new distribution channels and new economic opportunities. How to face up to the new competition created by digital technology? To the new habits and behaviour of radio "consumers"? What are the opportunities for development? Of diversification? Radio needs to prepare for these major strategic challenges and accept the changes, both technological and economic, which confront it. |
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Telecommunications
With the development of the mobile phone and nomadic very high speed Internet, the world of telecommunications has been transformed in ways that affect both its operating conditions and its business model, not to mention the behaviour and expectations of its clientele. The arrival of broadband, ADSL, GPRS and of UMTS is in the process of revolutionising the potential of our telephone lines, mobile phones, home computers and TV sets. New players are entering the market and new modes of communication are appearing to the point where the entire media and communication landscape has been transformed. All of the operators concerned, whether they be in Telecom or in Communication, need to adapt to this new situation by devising strategy, finding means and setting up structures to satisfy this new market. MCG, which already has a confirmed track record in the telecom and content industries, is particularly qualified to accompany them in their approach... |
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Nomadic media
A definite evolution, if not an outright revolution of the audiovisual sector, is announced for the medium term and will bring new possibilities for images and their authors. Television channels will benefit from new means of transmission, requiring an adaptation of formats for a mode of consumption which is complementary to classical broadcast of the other networks, but which requires an extension of their broadcast rights. The real challenge remains the management of transmission rights: exclusivity, commercial windows and the adaptation of formats are just some of the topics in new negotiations between players in the sector. The aggregation of reformatted content remains an economic model to be invented with the rights holders and the sector operators. |
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European Affairs
Good relations with public institutions is today a vital aspect of a company's strategic approach: the media and telecommunications sectors are closely regulated and legislation is constantly being modified and amended in order to keep up with the rapid technological and economic evolutions. The changes in directives concerning Paquet Telecom, Television Without Frontiers, Author's rights and ancillary rights in the information age along with other changes have a significant impact on the activities of the media and telecommunications industries: frameworks for new sources of growth and competition, the emergence of new markets, etc. Two objectives can thus be pursued:
The Lobbying, Institutional Relations and European Affairs section of MCG has several years' expertise in this type of personalised support. The services proposed by the MCG experts help to anticipate and influence the nature of change taking place in the media and telecommunications industries: this upstream intervention provides for a reactive and dynamic guidance for the activity, which is vital in a changing market. We also propose our expertise in and knowledge of European programs: these funds are there to help small and medium enterprises that wish to develop their position on the European marketplace. MCG ensures a proactive monitoring of them and examines and identifies public funds available and project profiles sought in Paris and Brussels. |
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