MEDIA CONSULTING GROUP, which brings together media professionals with a strong knowledge of television, services supply, sales and marketing, and which has already conducted many projects for analogue and digital television, both local and national, proposes:

In a preliminary phase, to make an analytical tool available to all those (local authorities, operators, associations, etc.) who are confronted with this industrial, economic, commercial, cultural and social evolution, allowing them to comprehend the basic information (legal and technological situation; market research specific to each territory identified: town, community, county) by helping to respond to a series of central questions:

• What is the regulatory and administrative environment of an operational implementation of a proximity proposal?
  
• What are the different types of terminals available for households? How will they equip themselves? At what rate? The nature of services available on these terminals (pay programmes, interactive services, etc.); at what price?
  
• Broadcast platform?
  
• Supply of programmes and services (format, volume, local production, etc.)? Do production capabilities and programme supplies exist locally?
  
• What sort of commercial revenues are possible? At what level?
  
• What strategies are possible for the channel (network, common management, etc)?

More generally, to study the conditions for setting up a local television channel up to the supplying of a complete "turn key" operation:

• The establishment for the transmission frequency (outside of frontier zones)
  
• Programming schedules and potential audiences?
  
• Business Plan
  
• License and authorisations in France and Europe.
  
• Search for partners (financial, legal, operational, commercial).
  
• International distribution