Product Placement in the EU
1.What is Product Placement worth?
There are no figures for European market
According to ACT1, in 2008, $7 billion globally, two thirds in the US
According to ACT, product placement revenues in the US will grow 18% in 2009 while spot advertising revenues fall
In the US, hundreds of thousands of product placements on television
Programmes on Discovery entirely funded by product placement
Product placement value can reach 25 % of a film budget in the US (from 5 to 6 product placements per film) but only 1 to 5 % of a French film budget
Cost of product placement in France: an average amount going from 5 000 to 30 000 €
... en savoir plus
There are no figures for European market
According to ACT1, in 2008, $7 billion globally, two thirds in the US
According to ACT, product placement revenues in the US will grow 18% in 2009 while spot advertising revenues fall
In the US, hundreds of thousands of product placements on television
Programmes on Discovery entirely funded by product placement
Product placement value can reach 25 % of a film budget in the US (from 5 to 6 product placements per film) but only 1 to 5 % of a French film budget
Cost of product placement in France: an average amount going from 5 000 to 30 000 €
... en savoir plus
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Cartographie des versions linguistiques au cinéma et à la télévision en Europe
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